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Proper luxury watches for proper money.

Born from a personal frustration with overpriced watches, Forge & Foster is one of the few direct-to-consumer luxury watch brands that delivers quality timepieces from premium materials at a fraction of the usual price. Forge & Foster watches are all hand-made and undergo a stringent inspection. We rely on craftsman workers with many years of experience in watch-making.

Durable. Solid. Proper. The way you like it.

SHOP ALL LUXURY WATCHES

AVANTIAN X – 44MM

THE GHOST

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ABOUT THE BRAND

Several years back, I was in the market for a new watch. I wanted something sleek, bold, and with a hint of luxury. Between fast-fashion cheaply made brands and unattainable Swiss watches, I couldn’t find anything that fit the bill without spending a small fortune.

I was left feeling disappointed. Yet, it occurred to me this was an obvious gap in the watch industry. As a 15+ year Serial Entrepreneur with a rebellious spirit, I decided to dive headfirst into the industry and challenge the competition. So, I began Forge & Foster here in London, UK.

The mission — to engineer well-priced watches that are bold and powerful statement pieces to match your style and ambition.